5 Reasons Why Moving to Yahoo Was the Right Choice for Marissa Mayer

On July 16, 2012, Yahoo announced that Marissa Mayer would take the helm as its new CEO. The news of Marissa’s appointment shook the tech world, raising both eyebrows and hopes.

After finishing high school in the Midwestern town of Wausau, Wisconsin, Marissa headed to Stanford University where she specialized in Artificial Intelligence, and obtained both undergraduate and post-graduate degrees. In 1999, Marissa joined Google as its first female software engineer and quickly began her climb through its ranks. By 2001, she had already been promoted to Product Manager, and was promoted again less than two years later to Director of Consumer Web Services. By late 2005, Marissa was appointed VP, Search Products and User Experience, giving her full responsibility for the search engine division. Seven years later and expecting her first child with husband, Zachary Bogue, Marissa has left Google to take on the challenge of bringing Yahoo back to life.

Here are five reasons why the decision she made was the right one:

1. Marissa Mayer Has Built A Stellar Reputation

Having recently celebrated her 13-year anniversary at Google, Marissa Mayer is a talented and accomplished engineer who knows the Internet inside out. With her keen eye for design, she has been credited with championing the search engine’s iconic minimalist layout and was instrumental in developing Google maps as well as Gmail. She is passionate about creating outstanding user experiences and is known for both her laser sharp focus and commitment to innovation. In 2008, at age 33, Marissa became the youngest woman to be listed among Fortune magazine’s America’s 50 Most Powerful Women in Business, and has made the list every year since.

2. Marissa Mayer Had Been Overlooked

In recent years, the pace of Marissa’s advancement at Google has slowed. In late 2010, her responsibilities shifted from heading up search services to VP, Local, Maps and Location Services. While dubbed a promotion, and technically giving her more direct reports, the move signaled that she was being overlooked for more significant roles in the upper echelons of leadership. Since last year’s re-appointment of co-founder, Larry Page, as CEO, she has been further shunned, and was excluded from his newly formed “L-Team” of advisers. Mayer’s past role as the Company’s articulate and enthusiastic primary public face has also been visibly diminished. Rumors, although vehemently denied, had continued to surface intermittently suggesting the possibility of Mayer’s departure.

3. Marissa Mayer Was Hungry for A New Challenge

At age 37, Marissa may well have been longing for the opportunity to claim a bigger stage, giving her the increased sense of satisfaction and personal accomplishment winners crave. Mayer was recently appointed to as a director of Wal-Mart, snagging her first Board seat at a public company. Approached by Yahoo in June, Marissa faced a tough choice: stay with the sure thing or jump at the more interesting chance to become head honcho in a more challenging role. And what a challenge it will be. After being one of the first out of the starting block in 1994, Yahoo quickly leapt to Internet supremacy, before being pummeled by Google. In 2008, Yahoo turned down Microsoft’s purchase offer of $47.5 billion. Since then, it has been adrift, in wake of social upstarts Facebook and Twitter.

4. Marissa Mayer Believes She Has the Chops to Get the Job Done

Marissa isn’t just another engineer who has spent her entire career at a single company. She has been a groundbreaking talent, leading Google in some of its most significant wins, and quietly honing all the skills it takes to be a high-caliber CEO. She knows that her technical knowledge and innovative vision are key strengths required for successful leadership in the fast pace Internet arena.

  • She will need to attract and retain high quality engineering talent. Check. Marissa has finely honed organizational skills, as she is used to leading large teams of talented engineers. She has a proven commitment to strategic leadership and is good at mentoring talent, as evidenced by the programs she developed at Google to shape product managers into skilled executive leaders.
  • She will need to bring a renewed spirit of innovation and create great products. Check. Product is what Marissa is good at, and probably the main reason she was chosen to take the helm at Yahoo. Former boss, Larry Page dubbed her a “tireless champion of our users”. Marissa will no doubt make technology and user experience Yahoo’s new top priorities.

 

5. Marissa Mayer Had Nothing to Lose and Everything to Gain

Mayer was quoted as saying “I wanted to work at Google because I felt utterly unprepared”. Management pundits have observed that once female leaders have broken through the glass ceiling, they are often more likely to take up positions which have a higher built-in risk of failure than their male counterparts. Perhaps we are just thrill-seekers! As one of Google’s first employees, Marissa is already a very wealthy woman with a recently estimated net worth of $300 million. While Yahoo has been flailing for years, it is still a giant with over 12,000 employees and an estimated 700 million users. Even if Marissa, like her recent predecessors, fails to revive the company, it won’t be too much of a black mark on her career. On the other hand, if she succeeds, she will scaled a “glass cliff”.

 

Can Marissa Mayer Turn Around Yahoo?

To bring Yahoo back to its former glory, Marissa will have to get back to basics. She will need to craft a clear and compelling vision, and work to restore a sense of purpose and direction. Yahoo doesn’t know what wants to be anymore; it has lost its relevance, still serving as a portal to content, but creating very little user engagement. She will need to answer the all important question: “why does Yahoo exist?”, and inspire her beleaguered troops with the confidence to become a force of innovation once again. She will be in for a long and hard journey; it will take at least three to five years to see good efforts bear fruit. If she is successful in making Yahoo a champion again, she will have a clear shot at what she possibly craves most: to be Queen of Silicon Valley.

 

Please leave me your comments on whether you think Marissa Mayer will be successful.

 

How to Live Without Regrets


Edith Piaf was born into considerable disadvantage in Paris in 1915. Her rough early life continued with her living on the streets of Paris and singing for money, until her powerful voice was discovered while she was still in her teens. Nicknamed ‘The Little Sparrow’ due to her waif-like appearance and 4’8″ stature, she would eventually become one of France’s most-loved popular singers. Her story is told in the motion picture ‘La Vie en Rose’ starring Marion Cotillard. Edith Piaf recorded her famous love song ‘Non, Je Ne Regrette Rien’ at the age of 45. You can listen to it here.  If it sounds familiar, you might have heard it in the score of the 2010 Christopher Nolan film ‘Inception’.

Here are three ways to be able to like Edith Piaf say “Non, je ne regrette rien. No, I have no regrets”:

1. Choose Love Over Fear

Every day we are faced with new opportunities and decisions. Should I go back to school? Should I take a second job? Should I stay in my current relationship? Should I start building my home? Most decisions will have elements of love and fear. Choosing fear is the option that will most often take us down the path of regret. Choosing love, however, is liberating. When making decisions, be honest with yourself about the things you want and love. Choose love over fear, to be able to pursue your dreams with passion.

2. Take Action Now

Figuring things out can be difficult enough. Acting on a decision can be even more challenging. Forcing yourself to take action on the decision you’ve made will be far more rewarding than doing nothing. Choosing to do nothing will mean choosing not to face your fears. Inertia rides shotgun with fear. The regrets experienced from mistakes made after following your passion are fleeting, while regrets that result from inaction and from missed opportunities can last a lifetime. Mark Twain once said, “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.” Stop being paralyzed by fear and take action now.

3. Move On

“Do not waste one moment in regret, for to think feelingly of the mistakes of the past is to re-infect yourself.” – Neville Goddard. There will always be times when we make mistakes in judgement or act in ways that do not make us proud. We stump our toes, and sometimes, we fall flat on our faces, with what feels like the whole world watching. It is key to then recognize our errors, take responsibility for them and move on. When you do the best you can, and you know your heart was in the right place, then there is no reason to dwell on the mistake. Pick yourself up, dust yourself off and keep following your heart.

 

Taking Your Foot Off the Gas Pedal or Sophie’s Choice

Don’t Leave Before You Leave
A few days ago I wrote a post about Facebook’s COO Sheryl Sandberg. I shared a link to her TED speech where she addresses the reasons why there are so few women at the top of their fields and gives advice to women reaching for success. One of her tips is “Don’t leave before you leave”. Sandberg talks about how women take their foot off the gas pedal, contemplating how to manage married lives and families they do not yet have, to the detriment of career advancement. She is right. While at least 50% of University grads are women, there is still a marked absence of women on corporate boards, as CEOs and in the political arena. At some point after graduating, women are leaning back.

Kiss My Tiara
Nine years ago, I read a book which I credit with teaching me my first important lessons in negotiating. ‘Kiss My Tiara: How to Rule the World as a Smartmouth Goddess” by Susan Jane Gilman is an extremely irreverent book, and one that some might find offensive. Looking back, I think Ms. Gilman shaped more than just my negotiating skills. The Introduction is titled “Forget Rules for Catching a Husband. How ’bout Rules for Catching a Life?”.

Sophie’s Choice
“Too often, women are confronted with the social equivalent of Sophie’s choice. Which “children” are we willing to sacrifice: our hearts or our minds? our independence or the prospect of intimacy? our careers or our families?”. These are words echoed by Gilman in Part 1 of the book, titled “Mistress of Our Domain”. As a 37 year old woman who has never been married and never been pregnant, I can relate to having to make that choice. Not overtly, just subtly, little by little every day. While I can’t claim that I have driven my career hard, stayed at the table and kept my hand up 100% of the time, my professional pursuits have been a priority for me. I have always looked for opportunities to grow. And while I have been thrown a few career curve balls, I have been fortunate enough to do that. Younger women are often shocked to hear that I have always wanted to have a family. They assume that successful professional women make a cold-hearted decision to close the door on domestic possibilities.

Choose Wisely
It really isn’t fair that, generally speaking, babies need to come within a specified time frame. Reproductive years are limited. The biological clock is not a figment of women’s imaginations. It also isn’t fair that, as Sheryl Sandberg notes, likeability and success are negatively correlated for women, but positively correlated for men. What that means is that as men become more successful, both men and women like them more. However as women reach the top at work, the opposite occurs – both men and women find them less likeable. So what do you think that means for dating prospects? Successful women need love too, but let’s face it, it will be harder for them to find. This is why a woman who holds having a family in high priority may be lead to believe she has to take her foot off the gas pedal just to find a mate.

So who’s right? Gilman or Sandberg? Gilman is successful and single. With her book, she made lots of money encouraging women to be self-sufficient, while sneering at the fantasy most women have about going down the aisle in a frothy white gown. Sandberg on the other hand, is poised to become one of the wealthiest self-made women in the world, and is the twice married mother of two young children. She got to the top making day care runs and changing diapers. The difference is that (at least on her second try) she chose a partner who could be a partner, providing 50/50 support as she pursued her career goals too.

Women Can Have It All
In my opinion, and with the benefit of hindsight, Susan Gilman’s position is wrong. I drank her Kool-Aid almost ten years ago. I went through my late twenties and thirties believing that having a successful career meant “putting off” or even giving up on finding a mate and starting a family. Sandberg, as one of the most successful corporate executives on earth, knows that you can have it all. But you have to choose it.  Whether you want a family, or a successful career, or both — and I suspect most women would choose both if they knew it was a real option — you will need to decide what you’re going after. As with anything else in life, you will then need to actively DO the things that will move you in the direction of your dreams. Sophie’s choice only exists if you let it. Don’t limit yourself to either/or. Choose wisely.