Why is it that some brands fail, while others stand the test of time?
“In the 1980’s alone 230 companies disappeared from the Fortune 500. In fact, only sixteen of the 100 largest companies that were around in the early 1900’s are still with us.”These words are from Donald R. Keough’s 2008 book ‘The Ten Commandments for Business Failure‘.
Coke is one of those brands. Introduced in 1886, Whether you like Coke or not, it’s difficult to deny the brand’s, ubiquity, staying power and success through the years. Coke is recognized at one of today’s most valuable brands.
You may never have heard of Donald Keough, but he is at least partially responsible for the The Coca-Cola Company’s …