Why is it that some brands fail, while others stand the test of time?
“In the 1980’s alone 230 companies disappeared from the Fortune 500. In fact, only sixteen of the 100 largest companies that were around in the early 1900’s are still with us.”These words are from Donald R. Keough’s 2008 book ‘The Ten Commandments for Business Failure‘.
Coke is one of those brands. Introduced in 1886, Whether you like Coke or not, it’s difficult to deny the brand’s, ubiquity, staying power and success through the years. Coke is recognized at one of today’s most valuable brands.
You may never have heard of Donald Keough, but he is at least partially responsible for the The Coca-Cola Company’s …
Here are some of the lessons I’ve learned over the years, and continue to learn every day.
1. Work Hard
There really is no substitute for hard work. The law of sowing and reaping and Newton’s third law hold true in nature, and are equally applicable to everyday life. Don’t expect to ever get more than you put in. Don’t expect to ever be paid more than you deserve. And if it happens, don’t expect it to last long. Compete only with yourself; strive every day to be better than you were the day before.
2. If You Don’t Ask, the Answer is Always “No”
One of the main reasons some women succeed at landing the tough assignments and earning …
Ants do it. Why can’t we?
In theory, we all know the value of teamwork. In childhood, grandma admonished that “many hands make light work”. Henry Ford provided sage advice, saying “if everyone is moving forward together, then success takes care of itself”. We have all seen the glossy motivational posters. So why is it so difficult to build strong and effective teams?
Two years ago, when I became a General Manager for the first time, one of the lessons I knew I had to learn fast was how to get the most out of my new team of managers and supervisors. Having spent almost my entire career in audit, accounting and finance positions, leading a multi-disciplinary team was new …
This gallery contains 1 photo →